Now that restaurants, retail stores and other establishments have embraced social media as a viable way to generate fans and increase engagement, they are coming up with fun ways to reward the loyalist of guests. Enter the Whisper Code.
This concept has been trailing around for a while now, but I think it's a great time for establishments to resurface the notion of a fun way to reward customers who come in and whisper the code. How does it work? Make sure to follow the restaurant, cupcake shop, retail establishment or local bar and grill to see if they have a whisper code pinned to the top of their Facebook page. It might say something like - "Valentine's Day only, whisper 'margarita' to your waiter for 1 Sweetheart Margarita to share. Happy Valentine's Day!"
This idea applies to any business with a storefront. Bringing cupcakes to your child's classroom on Valentine's Day? Your local cupcake shop may have a whisper code for "10% off a baker's dozen of cupcakes on Valentine's Day when you whisper 'velvet.' Limit 1 per whisperer!"
So keep in touch with your local establishments and see which ones are rewarding their biggest fans! Happy (almost) Valentine's Day!