Dark Posts are a great advertising option on Facebook, but...
But for now, let's take a look at how the heck to create a dark post.
Allow me to first explain what a dark post is. At the bottom of this image you see the radio button is clicked and says that this post will only be used as an ad. You want to click this to make it a dark post that WILL NOT be posted to your business page. We want to do this for our ads because we don't want to push too many posts out to our fans and followers.
Moving forward. Forget all about that yellow message box. I don't know why this message is still here, but we'll ignore it for now and move onto the URL section. I want people to sign up for my webinar, so I'm doing a 'link' dark post ad and you can see my link next to URL.
Now, here's where I always got tripped up. Do you see No. 1 in the image? This is where your important message will go. The problem is that Facebook doesn't enlarge this area for you, and if you make a typo and publish the dark post, you can't go back and edit it.
My remedy for this is to create ad text files in Google Docs. That way I can see everything I'm writing and can just copy and paste into this field. It's a little bit more work, but you are paying for ads to be seen, so it's worth it!
The call-to-action button that seems to work the best is the 'Learn More' button, so I use this most often.
The other thing I want to show you is that you don't have to actually put a link where it says 'Display Link.'
Use this area to put the name of your company as I have done - or get creative and put something totally random. Up to you. We've already linked this ad in the URL section, so we don't have to worry about this display link. *If you don't put anything Facebook will grab something random off of the link in the URL section, so definitely put something of value here.
Please feel free to bookmark this blog post and use it as a reference guide when you create your dark posts. I had the hardest time figuring out where the Description went and the Link Headline, but you've got it all right here in this post, my friends!
Cheers to creating your first successful dark post without pulling your hair out!