Did you think email, that relic from the '90's, was dead? If you've neglected to gather emails as part of your marketing strategy, I'm here to show you 10 incredible ways to build your email list right now! Are you ready?
1) CREATE AMAZING CONTENT
But I don't have time and I don't have any ideas! This is a common problem, but with just a couple of strategies, you will be able to bat those problems away.
First, decide on a reasonable content schedule. For most of us, blogging once each week is a good rule-of-thumb. Pick a day and make it your witch. Next, log in to Buzzsumo, enter your industry topics to see what is popular, and put your own spin on it.
2) FIND 'YOUR' PLATFORM AND ENGAGE
Are you a writer? Then blogging will be your 'thing.' Comfortable in front of the camera? Then YouTube may be your sweet spot online. The trick is not to choose too many things, because there is only so much time in a day.
I usually suggest to my clients to start with around three social media platforms and start putting out great content and engaging with other users. Soon enough, people will want to opt-in to read more of what you are offering.
3) BE GENEROUS
It's natural for all of us to want to hold onto our golden nuggets of wisdom, but the reality is, people online are savvy and like doing business with you if they know you are generous with your knowledge.
4) CREATE MOMENTUM
Sometimes we put stumbling blocks in our own way because we don't think the writing, the image, the tweet isn't good enough. The thing is, trickles turn into snowballs if they're consistent. By putting out content consistently your email list grow. (See #1)
5) CREATE AN OPT-IN - SOMETHING OF VALUE FOR FREE
Can you put an education piece together that will resonate with your audience and make them want to opt-in to get that content? Some people use a newsletter as a way to offer value to their audience. Others use cheat sheets or checklists.
I recently wrote about creating an email opt-in and showed you in detail how I did this for one of my checklists.
6) USE A PROFESSIONAL LANDING PAGE
LeadPages is a great resource for creating a landing page to collect opt-ins even if you don't have a website. Once you create your landing page, LeadPages gives you your own URL (web address) to share with prospective customers. Click here to see what mine currently looks like.
7) ADD A CALL TO ACTION (CTA)
Each time you post original content, make sure you are letting people know what you want them to do after consuming that piece of content. After reading this post, I'll be asking you to opt-in to my newsletter if you learned something.
People need to be prompted to take action. We're all so busy and tired and bombarded with shiny new objects, that we need you to tell us what to do. Ask me to sign-up, register or subscribe!
8) DEVELOP AN AVATAR FOR YOUR IDEAL CUSTOMER
I'm not talking about the movie! What I'm talking about is narrowing down exactly who your ideal customer is. For some of you, this will be an easy task. For others, it may not come so easily. I've created a cheat sheet for you to help you with this process!
Essentially, you are going to want to know everything about your potential client. Their hopes, fears, what keeps them up at night, what size jeans they wear (!) and how you can begin to solve their problems.
In my business, I'm doing this for 40-65+ year-old women who have a side business, passion project, or own a small business and they're just trying to figure out social media. These women know enough to become overwhelmed and need help finding clarity, concrete skills and a listening ear.
How do I help them? Through a free 90-minute social media video series that walks them through everything they need to know to have a streamlined social media presence.
Who is your ideal customer?
9) CROSS-PROMOTE YOUR OPT-IN
Now that you have established which social media platforms are right for you, and you are discovering content ideas, posting consistently, being generous, etc. It's time to connect those platforms together and tell people about your amazing content.
Tell your Facebook followers about your blog post and tell your readers about your Facebook page and ask them to 'like' it.
10) DON'T GIVE UP - "JUST KEEP SWIMMING" ~DORY, FINDING NEMO
One of the most challenging things you will face is that your list might not grow as fast as you want it to.
Please don't give up on posting consistently and continuing to find new content angles and provide your customers with amazing opportunities to learn about you.
It may take 6-months or 2 years to finally hit your stride. It took me 18 months before I finally felt traction on my first Twitter account. Most people will give up their efforts in a short period of time because we are culturally predisposed to jump from one thing to another to satisfy our interruptive lifestyles.
Take some time to just remain calm and know that you WILL get there!
xo, you are amazing.