But what exactly does it mean to improve truth? How as a business owner do you improve a simple truth that you make delicious food, and serve an amazing list of local wines? You do it by telling an authentic story, a true, inspiring and meaningful story which adds value to customers.
Connoisseurs of your brand want to know more about what makes the food good, and how the hand-selected wine pairs with it all. Where did it all begin? What is the motivation, often found in a mission statement, behind the brand?
These days as a consumer, choices are overwhelming. There isn't enough time to read a bland mission statement. It's not enough to say words like 'organic' or 'house made.' People want to know why it's organic and how it's house made. And they want it via a 6-second video, an artful image, or in 140 characters.
Go ahead and give it a try.
Tell your story. Be authentic. Engage your tribe. Improve truth.
*Stayed tuned for an upcoming post on revamping the 'elevator pitch' of the 90's into a new media pitch. Blessings!