Calls to Action allow a fan of your business to interact with you a little bit more than just clicking 'like' or commenting, though those are important as well! *Click to Tweet. Facebook has given us more options like 'Learn More' and 'Shop Now' to increase interaction.
First, you'll want to make sure you are using Power Editor in Google Chrome. Click on "Manage Pages" as you can see to the left.
Then you'll want to click "Create Post" and you'll see this screen pop up. Fill out the information, upload a photo, and click where it says to post this to your page. *Alternatively, you can create this post as an ad, and never have it post to your page. Also called a 'dark post.'
Here is the drop-down for the calls to action. Currently Facebook gives us Shop Now, Learn More, Sign Up, Book Now and Download. More options are rumored to be coming soon!
I created a post using this method to share a .pdf file on what businesses need to know about advertising alcohol.
After finalizing the preview, I was able to choose when I wanted to publish this post. Now we can see the 'Learn More' button appears at the bottom of the post. I linked this button to an opt-in page for our newsletter. When people filled that out, they were able to download the .pdf I was sharing.
Creating posts with a Call to Action has many uses for events, shops and even if you just want to add more people to an email list.
If you need help getting this set up, let me know! Also, if you create a post using a call to action button share it with me so I can see your progress.