The idea for Periscope came about when one of the developers wanted to know what was happening on the street outside his hotel room during protests. While other social networks allowed for some insight, there wasn't an option for seeing activity right outside the door. Enter Periscope, and subsequently Meerkat.
So what can a small business do with these live streaming capabilities? Well, let me tell you what I've done to test this app out so far.
First, I watched accounts on both of the apps to compare them. I'll save that comparison for a different post as I continue to test. But what I found was random people just being, well, random during their live feeds, bopping to the music in the car, or walking around showing sights, while making the poor people watching nauseated with all the motion. I also found larger businesses doing it right. A popular food magazine used it to showcase their research room with thousands of cookbooks, and another interviewing chefs and creating recipes right in front of our eyes. So, I set off to try a few things myself.
I have gone live asking for information about typography and favorite graphic design books and gotten a couple of great recommendations. I also showed a behind-the-scenes sound check for a podcast I was recording. It was also fun to film a lightening storm and show how I decorated a backdrop for some interviews I was holding in my studio.
These ideas may help you come up with a few ways you can use live streaming in your business. Is there a way to showcase a new product shipment just delivered? How about the first 2 minutes of a brainstorming session for a new logo or product or campaign?
Your first broadcast will be the hardest one to get through, but it will get easier and you will find your own niche as you go. Good luck!