You do remember the elevator pitch, don't you? Imagine stepping into an elevator, and lo and behold it's Miley Cyrus. You think she'd be a great candidate for your product (*giant foam finger, fuzzy backpacks perhaps). The elevator pitch summarizes your brand, product or service in 30 seconds to two minutes. Things have changed.
Nowadays, businesses only have six to 15 seconds to express the essence of their brands. Let's take the fictional company ManBags.do for instance, and go through the process of how a fashion business can use Snapchat to create awareness, engagement, and brand ambassadorship with an image and a few seconds.
This is most likely the first place a business will go to generate buzz. Write a blog post or Facebook status update and let customers know you are going to be giving discounts away to Snapchat users. Give them instructions on how to participate and include your Snapchat user name. Here is a sample post:
"Hey manbaggers! We are giving away special discounts to Snapchat users! Just snap a photo of a man carrying a girlie purse (his own, or one belonging to his daughter, girlfriend, wife or mistress *eeek) and send to us at our Snapchat address 'manbagsdo' and we'll snap you back a discount for merchandise. Note: Don't open our Snapchat until you get into the store or it will disappear forever! Go on and get snapping!"
Let's say you received new merchandise in the store and you can hardly keep it to yourself! Before it even hits the shelf, let your customers on Snapchat know about it first. You can add a hashtag #realmenwearmanbags to get buzz going on Twitter.
Provide clues to customers for a contest or scavenger hunt. Let's say you are having an event, but the location is Top Secret! You could snap images of clues - signs, handwritten notes, emoji characters, etc. that lead your customers to the location. They can snap back their answers and feel part of something bigger. This is called gamification- a cross between gaming and gratification. People love to play games and solve puzzles. Win/win.
Just a few ideas to get your wheels turning! Have you used Snapchat yet? Trust me it's not just for disappearing images of inappropriate things. Gross. The innovative business will use Snapchat, Vine and Instagram to tell a better story in less than 60 seconds. And if men did carry purses, women would have a place to put their lipstick, iPhone and credit card. Ready, set, go!