Everyone in a relationship wants to be heard, not just talked to. As a business owner, it's important to see if the content you are posting is helpful to your potential customers. Are you solving their problems? Are you even asking them what their challenges are? Look at your comments and use hashtags to find out what people are struggling with, and offer the unique help your company provides.
Be careful of posting out the same type of content. We all get bored, even the cat memes and adorable dogs become stale after a while. In a relationship, it's important to give things away. Do you have sample sizes of your product? Give those away. Do you have knowledge of something that can benefit a potential client? Send them a personalized post that solves their problem. In effect, giving away things for free.
When you establish your business as a trusted partner that works hard to solve problems, listens to challenges and gives content or samples away, you are building a foundation of trust and rewards will follow.