Your email list has this same potential. Now, if you don't have a substantial list yet, I cover that here, and have a webinar coming soon!
If you have an email subscriber list with a modest number of 1000, think of the potential that list has in relation to Pareto's Law above.
Quick, back-of-napkin math:
20% of 1000 subscribers equals a total of 200 email subscribers. Determine the yearly value of each subscriber. Would they spend $150 each year on your products or services? Each month?
If they spend $150 each month, that is a nice $30k chunk of change in your pocket, right?
But let's not get caught up on arbitrary numbers!
Our goal is to take a look at our list and begin to formulate a way to bring value to the people on the list, while simultaneously giving them the opportunity to purchase our product, attend our event or sign up for 'x.'
So the question is, Now that we've grown our list, what do we do?
I gave a talk recently to a local Chamber of Commerce and discussed 3 simple ways they could use their email list. Here's the run-down for you. *Hint - minds were blown.
The first and foremost thing we can do is advertise to just the people on our list. You can upload your email list into Facebook and Twitter, for example, and if the email they use to login is the same email they gave you, you've got yourself a new audience.
Here's a screenshot of the audience options on Twitter.
If they see an advertisement from you, they're going to have instant recognition and read what you have to offer. This is a 'warm lead.'
*Mindshift Moment - I don't love using the word 'lead' or the phrase 'use your list.' These phrases and words can quickly start to sound sleazy and spammy. I'm against all of that!
What I want you to remember is that people who have already worked with you or purchased from you, are already familiar with you and like what you have to offer. They can always unsubscribe if they don't. No harm done.
I find that the small business owner has a hard time selling her/himself. Shift that thinking into the fact that there are 7 Billion People in the World, and there are people out there who need and want what you have. Ok? Ok. Let's continue.
One of the best things I ever did, was purchase a more robust version of my email service provider. This allowed me to automate future activities with my email list.
Once someone opts-in to receive something from me, usually a free checklist or my free 90-minute online workshop, they automatically get added to my list. For my workshop opt-in, there is a series of emails that will go out automatically the first 2 weeks after they opt-in.
I don't have to copy and paste emails. I don't have to remember to send out an email 24 hours after they signed up.
Currently, one of my free opt-ins has received 124 emails from me that I never clicked to send! Imagine the time this saved me and can save you too!
Every time someone opts into my email list, I put them on a segmented list. This helps tremendously in creating content for them and allows me to communicate with different people on my list each day or week.
There's always something happening with the list.
If someone opts-into your wine club, segment them into the wine club they purchased.
The red wine club members receive automated emails providing them with tips, industry news, and recipes to compliment their case of wine.
People who purchased dog vests get segmented into the Chihuahua list, the Vizsla list and so on.
I hope you've enjoyed these three ways to nurture and bring value to your list.
Share with someone who might need this info!